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SEO - SEARCH ENGINE OPTIMISATION HEREFORDSHIRE

SEO PictureYou might have a fantastic website but if potential new customers are not finding your site you will be missing out on new business opportunities. To maximise your chances of getting this new business you need to appear high up in the rankings when people are searching on Google, Yahoo, Bing etc. Businesses rarely get to be near the top of search rankings by accident. Their sites have normally undergone what is called search engine optimisation (SEO).  

All of our websites include initial SEO which increases the chances of your website being easily found. Moving up the search engine rankings however takes time and requires ongoing optimisation and promotion which WEBPRESTO would also be happy to help and advise you with.

Contact us to find out how we can help you with your SEO requirements.

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What is Search Engine Optimisation - SEO

In order to attract new customers you design and market your products and services to appeal to them. Your website requires the same attention but in addition to appealing to your customers it also needs to be designed and marketed in a manner that is attractive to search engines like Google.

Whenever someone enters a query into a search engine they get a list of sites that have terms that match the search string that they entered. Search engine optimisation can be loosely defined as being the process of improving a websites visibility and ranking in search engine results in order to increase the quality and quantity of traffic to the site. This generally involves both design and marketing activities.

Search engines rank websites by what they perceive as being relevance and authority to the search terms entered. SEO is aimed at convincing search engines like Google that your site contains highly relevant and highly regarded information pertinent to the search string entered.

Attracting potential new customers is often the primary reason for having a website. You may have a fantastic website but if your site is not easily found in search results then you will not get the increased business that you are looking for. Users tend to visit websites near the top of the search result list so ensuring that your site appears as close as possible to first place significantly increases traffic to your site and hence business.

Studies have shown that the website at the top of a Google search result typically gets in excess of 30% of traffic. If you are down in 10th position then you are likely to get less than 2.5%. Over 90% of searchers do not even look beyond the first page! Hence you should aim for your site to appear on the first page of results and ideally you want to reach first position.  Whether this is feasible though largely depends on the market that you are competing in. If you are operating in a highly competitive market then achieving a top ranking will take a massive amount of time, effort and budget. However if you are providing niche products or services in a particular geographical area then there is a strong possibility that SEO can get your website near the top of the search results.

Why do I Need SEO?

WEBPRESTO SEO?

Our core  business is website design and redesign but we do have a good understanding of SEO and our prices are considerably lower than the often unaffordable rates charged by specialized SEO companies.  Our focus is on the design component of SEO as we believe that website marketing activities such as running blogs and social networking sites are best handled by our customers as they know their business best.

All of our websites include what we term initial search engine optimisation meaning that SEO is designed into our websites from the beginning rather than added as an afterthought.

Moving up the search engine rankings takes time and effort so you should not expect your site to appear high up in search engine results when your new website is launched. WEBPRESTO is also happy to work with you to monitor and improve your search engine rankings after your website has gone live. Our ongoing SEO rates start from as little as £20 a month for a single page site. We are also happy to undertake ad-hoc reviews if that better suits your requirements. Please contact us if you require any further information.

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